was the first to announce that Yash Raj Films would distribute Rajshri Productions’ Uunchai in India and overseas.Additionally, we reported that it is anticipated to release on 600–700 screens.
Sources have now learned that the plans have changed.Bollywood Hungama was informed by an exhibition source that “The film is expected to release in just 450-475 screens in India.”This is quite low for a mid-sized movie with A-list actors and a big-budget director.The instructions that were given to the theaters say that showings of the movie should only start after 11:00 a.m.In addition, multiplexes with five or more screens can only show four shows at a time.It is stated that theaters with fewer than five screens can host two or three shows per day.
To put things in perspective, Amitabh Bachchan’s last solo film, Jhund (2022), was released in approximately 1200 theaters.Chehre (2021) was released in Maharashtra at a time when cinemas were closed, but it was shown in nearly a thousand theaters.
“Several exhibitors are stunned by this request,” the source continued.When was the last time a movie this big was released with so few shows?In fact, some multiplexes desired to show more shows, but they were told not to.
The source responded, “Perhaps, the makers are following the old Rajshri model of release,” when asked about the motivation behind this release strategy.In the first week, they famously released their biggest blockbuster, 1994’s Hum Aapke Hain Koun, in very few theaters.Additionally, as word spread and demand grew, so did the number of prints.They are hoping that Uunchai will be able to follow suit.The shows will increase in the days to come if the word of mouth is positive and demand rises, as it did recently with films like Karthikeya 2 and Kantara.Additionally, there is no chance of shows being canceled because there is no audience because of the tight release.
“In today’s times, we keep hearing of the producers claiming that their film is getting the widest release ever,” said an expert in the field.Uunchai experiences a tight or rather “narrow” release in such a situation.
Uunchai stars Amitabh Bachchan, Parineeti Chopra, Boman Irani, Danny Denzongpa, Neena Gupta, and Sarika under the direction of Sooraj Barjatya.On November 11, 2022, it comes out.
