Let’s-a go! JAKKS Pacific has announced a new toy line for the highly anticipated film from Illumination and Nintendo, The Super Mario Bros. Movie, arriving in North American theaters on April 7, 2023, and in Japan on April 28, 2023.
From JAKKS Pacific, look forward to The Super Mario Bros. Movie-inspired posable figures, accessories, playsets, plush, and a super cool RC coming to shelves and online in North America, Asia-Pacific, Latin America, Europe, Middle East, and Africa on February 26, 2023, in advance of the film’s theatrical release. The Senior Vice President and General Manager, Global Toys, Hardlines & Publishing, Universal Products & Experiences, Joe Lawandus, said in a press release, “In partnership with Illumination and Nintendo, we have enjoyed collaborating with JAKKS Pacific to launch an all-new line of toys for The Super Mario Bros. Movie. We’re as excited as the fans for the film’s release and can’t wait for their reaction to our line of film-inspired toys.”
Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, expressed similar excitement for teaming up with The Super Mario Bros. Movie products and experiences team. He said:
All JAKKS Pacific products will be available online or in retail stores nationwide. JAKKS Pacific is a leading designer, manufacturer and marketer of toys and consumer products worldwide, with a portfolio that includes other best-selling Super Mario products., such as Super Mario figures, plush, and playsets.
