Kushi, starring Vijay Deverakonda and Samantha Ruth Prabhu, has earned 90 crore rupees from non-theatrical rights in all languages, despite the failure of Vijay’s previous film, Liger.
Vijay Deverakonda’s marketability does not appear to be significantly impacted by Liger’s box office failure.The actor is currently working on Kushi, a movie he is making in Telugu with Samantha Ruth Prabhu.With five weeks of shoot actually left, the Shiva Nirvana executive has previously procured around ₹90 crore from non-dramatic business, according to exchange sources.
The romantic drama Kushi is Vijay Deverakonda and Samantha Ruth Prabhu’s second collaboration.In Nag Ashwin’s Mahanati, the two had previously collaborated.Trinath, a trade analyst, claims that Kushi’s business, which is nearing completion, has not been affected by Liger’s failure.
“Kushi has done very well with its non-theatrical rights business.”This includes the rights from other dubbed languages, like the Hindi version of the movie.Despite Liger’s failure, the movie made 90 crore from deals for OTT and satellite services, not theatrical rights.Trinath stated, “The craze that surrounds Vijay and Samantha in the market has done wonders for the makers in terms of business deals.”Ramesh Bala, an industry tracker, also shared on Twitter that Kushi has done business worth 90 crore rupees from non-theatrical rights.
